Intellectual
property rights allow people to own ideas and have rights concerning what
happens to these ideas, including how often they have used, what they are associated
with and if they have permission to be copied. There are considered to be five
different types of intellectual property.
All of these different types of
communication are covered within copyright and patenting law, and have to be
protected like any other copyrighted material.
Accumulated
experience means experience gained over a number of years when a person has
come across lots of different issues to do with the job. If the coca cola
business can keep people in their jobs, the level of experience in the business
can grow. Also when coca cola recruiting the people at coca cola they would
like the people who wants to work at coca cola that they must be able to have
the specific skill and accumulated experience in role at coca cola. Also coca
cola would like them to be a specialist has that means they would need less
training and very much hardly any teaching. but in some cases coca cola
organisation have to be careful not to create a situation where, for example
only one person can operate a piece of machinery or fix a software program. If
that person then leaves the organisation it is difficult to maintain resource
and the business may not function effectively.
Coca
cola invest a lot of money in software and day to day use has coca cola are a
global business and need the best software in order for them to still be the
biggest companies around the world. If
coca cola haven’t bought a license or are under licensed meaning that runs
software on more computers than they have a license for, they are breaking the
law. Sometimes business may find themselves in the opposite position, where
they are over licensing. This may be because a number of different departments
have brought software individually.
Conclusion
Financial
resources concern the ability of the business to "finance" its chosen
strategy. For example, a strategy that requires significant investment in new
products, distribution channels, production capacity and working capital will
place great strain on the business finances. Such a strategy needs to be very
carefully managed from a finance point-of-view.
The
category of physical resources covers wide range of operational resources
concerned with the physical capability to deliver a strategy. These include:
production facilities, marketing facilities, information technology.
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